CEO Jeff Bezos announced this in his 1997 letter to shareholders and Amazon has relentlessly stuck to that obsession ever since. Everyone is expected to be obsessed with knowing about and enhancing the impact of what they do for the customer. Customer obsession is not just for top management, sales and marketing.
He was inspired to write the book as he had seen first-hand the impact of Amazon’s approach and wants others to apply it to organization building, culture building, thinking through strategy, driving for operational improvement.Īs in all examples of genuine Agile management, life at Amazon is characterized by a pervasive customer-obsessed mindset. He launched and scaled the Marketplace business, and then ran the Enterprise Services business, which provided e-commerce infrastructure for other large retailers. He worked at Amazon for about four years and ran two of their businesses. Think Like Amazon shows how Amazon created an environment with very different values and behaviors.
0 kommentar(er)
